Why You Can not Afford to Neglect Mobile Marketing

Papersky – Mobile Marketing London and email messenger

With mobile as the most common way consumers access the Internet, no business can remain successful without catering to smartphone and tablet users. If you think having an effective emailing strategy is enough to reach your company’s audience, you may want to reconsider your overall marketing plan. Here are six strong reasons why:

1. The Smartphone is the New Decision-Making Tool
   Over half of all UK residents use their smartphone when shopping. It’s more convenient to read about products and compare brands on-the-go and most people like to save time on shopping whenever possible.

2. Mobile Ads Convert More
   According to a 2015 PRNewswire report, 64% of email ad responders made follow-up actions on mobile devices, while only 38% did so on their desktop.

3. Innovation Breeds Success
   The best-performing marketers in history have all been among the first to dominate a new media. When the Internet became popularized, companies who were quick to change their ad campaign’s focus (from TV to online) became the new industry leaders in the following years. Today, it’s become obvious that the next step is switching to mobile.

4. Mobile Marketing is Personal
   Contacting customers on their Smartphone is the closest you can get to speaking with them face-to-face. People subconsciously trust what they read on their phone more than on any other device.

5. Ads Have Never Been More Targeted
   With mobile marketing, you can not only target the right person, but do so at the right time and, sometimes, in the right place. Since consumers carry their smartphones everywhere, they will see emails right when they receive them and, thanks to GPS, they can receive ads that are specific to their location.

6. More Platforms than Before
   You’ll see increased business when your application and browser ads become compatible with mobile devices, yet there are other steps to take. Emailing apps are almost universally used and notification-enabled, which makes email an even more powerful marketing tool. The Papersky Email Messenger combines everything you need to develop a successful email ad campaign: mailshot creation, newsletter management, list building and much more. If you want to find out how to get our email messenger at a low cost and with no monthly fees, contact us here.