Why we talk about mobile-friendly websites
Here’s why we spend so much time talking about mobile-friendly websites
Yes, you may have noticed that we seem to be referring a great deal to mobile phones and how important it is that your website is designed to be mobile-friendly. Now if you are sat in your office you are probably reading this on a laptop or monitor, and the emphasis on mobile phones may seem a little skewed.
After all, when you engage with your website, it is usually with a large-screen device as opposed to a tablet or Smartphone – this is your business gateway we are talking about and usually accessed when you are at work.
As a result much of your design and content will perhaps be more suited to devices with large screens.
Do we think more about how visually attractive a website is and do we sacrifice content positioning as a consequence? Surprisingly a good number of website owners have never tried to navigate the whole way through their website with a Smartphone. If they did, they would soon get the message, loud and clear.
However are we pandering to a big enough market? Well if you need proof that making your website as mobile-friendly as possible would be a smart move (excuse the pun) then read and inwardly digest the following figures which have been supplied by eMarketer.
On a country-by-country basis, here are year-by-year milestones eMarketer expects to be met during a forecast period:
2014: China will top 500 million Smartphone users for the first time.
2015: Russia will surpass Japan as the fourth-largest Smartphone user population.
2016: India will exceed 200 million Smartphone users, topping the US as the world’s second-largest smartphone market.
2017: The US will surpass 200 million Smartphone users, or nearly 65% of the country’s total population.
2018: Indonesia will pass 100 million Smartphone users, firmly established as the fourth-largest Smartphone user population.
Now these are staggering figures, yet if you have a business that caters purely for a local market, such as a window cleaner or cake decorator, you may wonder how they are relevant to you. Well the simple answer is that whether a local, national or international business, you have to react to market trends. To further back up what we are referring to, there are over 40 million people in the UK who use a Smartphone, and you can bet a good number of them live near you!
As a consequence your business website design has to adapt to each and every trend in order for you to stay one step ahead of your competition and maximize conversions of browsers who discover your website to customers. It does your business no harm whatsoever to be tuned to the way your customers or clients want their information delivered to them.
That is why here at Papersky we don’t just concentrate on providing you with the most up-to-date form of website layout, but we stay fully abreast of all market trends to make sure that you reach your consumers in the most effective and appropriate manner.
To find out more and if you would like us to look at your present website to see what effective improvements could be made, we are only a phone call away.