Shopping Basket
  • YourCart is empty
Shipping / Postage is FREE to UK Mainland
Papersky - Web Design Services London
CONTACT SUBSCRIBE TO UPDATES
  • 0
0 Papersky - Web Design Services London Papersky - Web Design Services London
  • Papersky - Web Design Agency London
  • GIFT SHOP
  • PICTURE FRAMING
    • Picture Framing Worcester
    • Framing Stratford-upon-Avon
    • Picture Framing Evesham
    • Football Shirt Framing - UK
  • WEB DESIGN SERVICES
    • Web Design / Print
    • Simple Website
    • Web Design Worcester
    • eCommerce Website
    • Responsive / Mobile Website
    • Affordable Web Design
    • Search Engine Optimisation
    • Social Media
    • Website with a Blog
  • PHOTOGRAPHY
    • General Info
    • Portfolio
    • Pet Portraits
  • MARKETING
    • SMS Marketing
    • Email Marketing
    • Social Media Marketing
    • Website Design / Print
    • Simple Website Design
    • Website with a Blog
    • eCommerce Website
    • Responsive Website Design
    • Affordable Website Design
  • PORTFOLIO
  • BLOG
  • B2B
    • Local Business - Worcester
    • General B2B Outreach
    • Affordable Website Design
    • B2B - Creative Services
    • Papersky Wholesale
    • Creative Shop Wholesale
  • CONTACT
  • SUBSCRIBE TO UPDATES
FREE UK DELIVERY - CONTACT US FOR INTERNATIONAL SHIPPING
Picture Framing Worcester Framing Stratford-upon-Avon Picture Framing Evesham
Football Shirt Framing - UK
Web Design / Print Simple Website Web Design Worcester
eCommerce Website Responsive / Mobile Website Affordable Web Design
Search Engine Optimisation Social Media Website with a Blog
General Info Portfolio Pet Portraits
SMS Marketing Email Marketing Social Media Marketing
Website Design / Print Simple Website Design Website with a Blog
eCommerce Website Responsive Website Design Affordable Website Design
Local Business - Worcester General B2B Outreach Affordable Website Design
B2B - Creative Services Papersky Wholesale Creative Shop Wholesale
FREE UK DELIVERY - CONTACT US FOR INTERNATIONAL SHIPPING
Home  |  Why SMS Business Marketing?

Why SMS Business Marketing?

Perhaps you've heard the term SMS before? SMS is an acronym that stands for Short Messaging Service (also known as text messaging) and is a feature that is enabled to over 4.5 billion active users worldwide. This makes up approximately 75% of all mobile users. Though this service has been around for over 20 years, only recently has the use of SMS taken a rather interesting turn as more and more marketers are switching to the use of text messaging as a means to promote their service or products. SMS marketing is the overall king of mobile marketing as this form of business is expected to gross over $150 billion USD in 2013, and expected to grow considerably for years to come. Not only are the business people seeing great success, but there are specific market statistics that suggest that SMS business marketing may even eclipse internet marketing some day.

In 2012 there were approximately 8.6 trillion SMS text messages shared among mobile users. This is predicted to increase to over 9.5 trillion by a 2016 timeframe. Obviously, more people are texting. Try going anywhere in public without running into someone that is franticly clicking away on their mobile device, sending and receiving text messages at all hours of the day. Nokia provided data that suggests that mobile phone users look at their phone approximately 150 times a day.
In fact, 57% of all mobile users even bring their phone with them into the bathroom. It is almost as if mobile devices have become an extension of ourselves; perhaps comparative to an extra appendage.

SMS is a clear cut favorite among consumers as emails fall far to second place with much lower engagement rates. Not only are people carrying their devices everywhere, checking them almost impulsively throughout the course of the day, but SMS messages are checked almost immediately upon arrival (about 5 seconds total time) and are read 98% of the time. On average, emails are only opened a miniscule 22% of the time, which pales in comparison.

So why should you choose SMS marketing over more traditional methods to draw business? Yes, all of the numbers clearly draw a conclusion that mobile phones are glued to the hip of their target audience and are checked incessantly throughout the day, but that is no indication that SMS business marketing actually converts to sales. Well, believe it or not, a case study was conducted by Upstream, a prestigious analytics company, that found that 70% of people that were polled within the US admitted that they would like to receive offers via their mobile device. Not only that, but they found that marketing coupons were ten times more likely to be redeemed from SMS than those that arrived direct from mail or the newspaper. This is a clear indication that people WANT to use their mobile devices to purchase goods and SMS is the most convenient source for this option.

Some people may have a hard time believing it, but the age of SMS business marketing is upon us. The potential is almost unfathomable as so few people have ever even received an offer through SMS. If you are a serious business person, it would behoove you to take advantage of SMS marketing as this is a virtually untapped niche that is sure to bring in enormous revenue for years to come.

Explore Papersky Products

  • wall-art-ruben
    Stunning Wall Art
  • Notebooks-for-sale
    Notebooks / Journals
  • cute-art-prints
    Cute Art Prints
  • framed-wall-art-prints
    Framed Art Prints
  • Folio-Pro-Sketchbooks
    Folio-Pro Sketchbooks
  • Folio-Pro-Portfolios-for-Creatives
    Folio’s for Creatives
  • wall-art-for-your-home
    Wall Art for Home

Papersky Limited

  • Website Design
  • Affordable Web Design
  • Website Designer Worcester
  • Responsive Website Development

Interestingness Updates

  • Sabona London

    Read More
  • Family Photoshoot

    Read More

We Are Social

  • Christmas is nearly upon us. Shop for unique gifts for your loved ones at https://t.co/Y7k20Efgam or our Etsy shop… https://t.co/kJNvyMY1H051 days ago
  • Contact Us
  • Terms
  • Privacy Policy
© 2020 Papersky Limited. All Rights Reserved.
Papersky Studio. Blackminster Business Park, Worcestershire. WR11 7RE