A blog is a discussion or information stream made up of a number of different entries (or ‘posts’) over time. But unlike your latest news or recent project sections of your website, a blog focuses on what’s happening in your industry, the media, topical news and anything that’s relevant to what you do but without directly promoting your own products or services.

They can be formal or informal, include pictures, videos and links and allow readers to submit comments or questions that you can choose to publish as part of the discussion. It’s this type of engaging and regularly updated content that will help your website climb the rankings on search engine result pages as well as establish your brand as a thought leader, show your audience that you’re passionate about what you do and that you like to stay on top of all the latest and greatest goings on in your industry.

Whilst the algorithm Google uses to choose which site appears where in their listing is pretty complicated, blogging itself couldn’t be easier. From beginners to seasoned bloggers, Papersky can set you up with an easy-to-use blogging tool that suits your business and integrates seamlessly into your current or new website

Post when it suits you from your desktop, laptop or mobile devices, add as much or as little media, like images and videos and have access to a suite of ready-to-go features to turn your blog conversations into a converted customer.

You can even use your blog to create a mini social network, building up a following of loyal readers who you can thank, ask for feedback, swiftly resolve queries and collect a bank of glowing testimonials about you and your brand. Your blog can be integrated with your social media channels too, so that your new posts are automatically published to your followers, making the blog a gift that keeps on giving!