Website design dos and donts
Web design – we’ve done the do’s now here’s the don’ts!
As with most things it’s really important to know the best way to do something, what works and general best practice for the field you’re in. We believe it’s also important to know what not to do as well as. As you know when visitors land on your website you’ve got about 5-10 seconds to capture their attention and make a good first impression. The appearance and ability to navigate around your site are fundamental to whether a visitor stays or clicks straight off. The effect the design of your website can have on your overall business shouldn’t be underestimated so we’ve taken a brief look at just a few of the most common web design mistakes to avoid so you’ve got an even broader picture of some of the website design do’s and don’ts.
If you were to visit a supermarket and there didn’t seem to be any order or system to where you could find certain items, you’re probably going to go to their competitor down the road that make it as easy as possible for you to find what you’re looking for. It’s then harder to entice you back once you’ve had an initial bad experience. You want to keep visitors on your site for as long as possible, this shouldn’t be because they have to spend ages finding what they’re looking for but because it engages and entices visitors to read on and this will inevitably lead to more sales or leads. Top tips are to use icons to aid with navigation as they’re eye catching and help easily sign post areas of content. Make sure your top level navigation makes sense with relevant links and pages grouped logically together. Encourage them to go to another page once they’ve read the one they’re on with breadcrumb navigation.
Hidden call to actions
Don’t bog people down with reams of text, be upfront and start leading them to whatever it is you want them to do as soon as they land on your site. If you don’t lead them you’ll lose them. Don’t have too many different call to actions on the same page though, pick a primary one and make it obvious what a visitor can and should do next.
Running on and on and on…
People feel first, read second. So, don’t overload visitors with lengthy paragraphs after paragraphs of text as it’ll send visitors running and screaming. But, remember without any content how are you going to sell your brand to visitors? So, be precise, use white space to focus the eye on certain sections, break up blocks of text with bulleted lists, subheadings and do not, under any circumstances underestimate the importance of flawless spelling and grammar in your copy.
Sounds silly but you need to make sure visitors can actually read your content by using sufficient colour contrasts. Colour can be used to help organise a page and steer the users’ journey in a particular direction so use one of the many free colour contrast tools to check how your design measures up. Plus, don’t be afraid to use different sized elements if you have a fairly minimal colour scheme.
Untidy House Untidy Mind
Replace house with website and you get what we mean! Your copy should do all the hard work for you so you don’t have to throw every single bit of info you can think of at a page and clutter it up. Cluttered pages look unprofessional, distracting and put visitors off reading on and leads to high bounce rates. This applies to images and other graphics too, remember less is more. Ask yourself if each element on your page really needs to be there and is it actually doing anything?
Here at Papersky we know how important your website design is to the success or failure of your online presence and are fluent in all the latest and greatest website design do’s and don’ts. When it comes to websites, we believe that the companies that focus on design are emerging as the most successful. So, whether you need a simple site or an all-singing, all-dancing eCommerce site get in touch with the Papersky team today.