There is a difference between knowing and understanding

For the first 10 years after the appearance of the Internet, those smart enough to immerse themselves in the world of website creation and design were, to a degree, looked upon almost as though they were supernatural beings. They worked in a world that the man in the street had little comprehension of, while also working in what was not a particularly competitive environment. If the reply to being asked what you did for a living was website designer, the conversation would usually be very short.

In the simplest and bluntest of terms the industry almost worked on the basis of “if you can’t beat them with brains, baffle them with bull****!” However, the development of the Internet has created a bit of a paradox as it has grown to the extent that whereas before, most people who wanted a website had next to no idea what was involved, today that scenario is totally different. The majority of people today who want a website know and understand why. In fact, if you haven’t got a website, you could almost say you haven’t got a business. That in itself has produced its own problems as it has created an incredibly competitive environment on the Internet with websites of businesses offering and selling similar products all vying for coveted space on page 1 of search engine results. Effective website design has now become critical.

So now we find ourselves in a situation where our clients need a website, they know why they need a website and many of them have a good understanding of what is and is not good to see on a website. However, for the majority of people who may know and understand what they want, they don’t actually know how to create it. Obviously with our help here at Papersky, an agency offering web design services in London, we can create any type of website you would like and for it to achieve what you want, but that doesn’t all come simply from design.

Unless you actually work in IT, and in particular on websites, it is extremely difficult to keep totally up-to-date with trends and processes, plus search engines frequently change their algorithms to the point where key elements of a website to boost search engine rankings need to change. For us here at Papersky not only do we have to know what the most effective elements of a website are, but we need to understand clearly why any changes should be made to websites requested by new clients or indeed for existing ones. Here we don’t just turn our back on you the day we have finished designing your website but instead prefer to keep you in the loop with regard to necessary and effective updates.

Of course we are not solely about website design, but having created your website we are also able to offer you a comprehensive SEO package in order to get your business to appear higher up in the rankings for search engine results. So even if you both know and understand why you need a website, we feel we could be of great benefit to you and would welcome the opportunity to talk to you, so please do get in touch.