Top 3 Largest Online Marketing Trends of 2015
Papersky – Mobile marketing London and email messenger
Changes and innovations in the world of online marketing are happening at an accelerating rate. For many businesses, keeping up with them may be challenging and staying ahead near impossible. At Papersky, we work hard to make sure all of our clients are on track with the latest digital marketing trends and that their websites are designed to be future-proof for years to come. We analyse huge amounts of data to determine what will change in the field each year. In 2015, we see 3 fundamental shifts taking place.
1. Priority Mobile Marketing
Last year it was already vital to have responsive mobile websites and mobile apps. In 2015, however, a business’s mobile marketing strategy has to become much more involved to stay “on par” with the competition. Content has to be formatted for smartphones and tablets, in addition to social media ads that are designed for these devices. This isn’t much of a surprise after Google stated that mobile responsiveness of a web page is already “relevant for optimal search results.”
2. Accent on Content
As search engines make their rank algorithms more and more complex, companies are seeing the benefits of genuine, high-quality content. With competition increasing each day, it’s becoming vital to offer content optimised not just for Google, but also for real people. Short-hand texts and infographics are becoming dominant because they can be quickly assessed by readers, particularly mobile users.
3. Dominant Email Marketing
With SEO and social media trends becoming more unpredictable, companies feel the need to establish solid campaigns within the only marketing media they can control fully – email. To stay relative in 2015, businesses need to maximise their reach and customise ads to their specific customer base. To stay on track, successful businesses powerful analytics and management tools, namely a highly functional email messenger.
If you want to find out about the many other important 2015 digital marketing trends, you can contact us anytime for a free consultation. You can try one of our mobile marketing tools for free and learn about everything you need to keep your online business competitive.