They called it Mobilegeddon, but could it still happen?
When it comes to having a business that depends on the successful conversion of traffic to your website, there is a great deal to contend with today, and no, we are not just talking about your direct competitors, we are talking about how to get marketing and messaging strategies through to your potential and existing customers in as effective a way as possible. However what you also have to contend with is the way that consumers now source and devour information available to them on the Internet. Up until a couple of years ago it was all pretty safe and straightforward as most people who did their online shopping or research did so from the comfort of a seat using either their PC ( usually while at work!) or their laptop if at home.
That seems like a very distant past as the mobile revolution takes over and, as the Daily Telegraph put it, the “Google search overhaul could spark 'Mobilegeddon'”. The overhaul they are referring to took place at the beginning of June and the effects have been widespread, affecting the websites of many big names, including Versace, Next, the monarchy and David Beckham, in no particular order of importance! Clearly some of those running web design agencies in London took their eye off the ball for just a little too long.
Now here at papersky, a web design agency London who didn’t take their eye off the ball, we have been working with our clients for months on dealing with this mobile revolution and Google’s pandering panda algorithm updates which make having a mobile-friendly website which is also SEO optimised about as essential as oxygen and nitrogen are in the earth’s atmosphere. Without either you’re in big trouble and won’t be able to survive. So what’s the solution?
Well here at Papersky we understand the role and need for the Internet, together with mobile marketing, online marketing in general and the effective use of email messenger. However that doesn’t help us help you unless you understand what we are trying to do and why. Yes, we may work hard to ensure you find our website, but when it comes to selling our services, we actually prefer to do that in an old-fashioned way – face to face. To us it is important you not only know what we are doing, but understand why we are doing it as well, so why not call us and we can meet to discuss your needs – we will be only too happy to show you exactly how we can help you and why it will be so effective.
