The power of social media
Lots of companies and brands have profiles on social media platforms but nowadays it’s not enough just being on them, you have to really BE on them. By this we mean interacting with your followers and getting involved in conversations with your potential and existing customers. This should be about things that they are talking about and things that they care about and not just bombarding them with information about your product or service.
We don’t really need to spend much time convincing you of the power of social media; Facebook is constantly in the press and made founder Mark Zuckerberg one of the youngest billionaires in the world. Plus Oscar’s host Ellen DeGeneres’s record breaking selfie, made up of some of the most famous faces on the planet, was retweeted a mind blowing 3.4 million times.
Managing your social media, if done correctly can be a full time job in itself. We’ve also seen the rise in the suite of ‘social’ software out there to help us manage the day to day running of our social media.
The premise of social media means that anyone and everyone can get involved but this doesn’t mean that anyone and everyone can execute an effective social media strategy. It can be an unbelievably powerful tool but lots of companies will turn to the experts to help them either put them on the right path or help them maintain their social presence.
The key to tapping into the power of social media marketing is to create compelling, engaging content that your followers and target audience care about and are going to be interested in. This may sound simple but it can be difficult to do this on a regular basis and many fall into the trap of constantly promoting themselves and lose people’s interest this way. Just like most marketing methods you need to consider the ‘What’s in it for me’ rule. When you’re posting on your social networks stop and consider what your post will mean for your audience and if it’s giving them anything in return for their follow/like or support.
One social media campaign can reach more people than a bunch of traditional newspaper ads put together if executed properly. If your campaign goes viral the skies the limit for the amount of publicity your brand will receive and this has a proven direct link to an increase in traffic to your brand’s website and in turn, revenue. Putting together a campaign that is likely to go viral is like finding a diamond in the rough and if it was easy to do then they wouldn’t be as powerful as they are. Platforms like Facebook have strict terms of service that your business has to adhere to when promoting themselves and this is why many business turn to us to help navigate their way through the pitfalls. At Papersky we have extensive experience in creating custom apps that integrate with these channels and help drive traffic in the correct way. So if you’re considering a social campaign and want to tap into the power of social media then talk to us and we’ll help you avoid the common mistakes and make sure your campaign has the best chance of achieving what it set out to do and give you a slice of the powerful social media pie.