The origins of website traffic are changing dramatically

Recent figures released from the USA, and which are as appropriate in Europe, have revealed that over 50% of website traffic is being generated from mobile technology, and over 30% of online sales are mobile-generated, predominantly from smartphones, followed by tablets. Now for us here at Papersky this has not come as a surprise as for some time now we have been gearing ourselves and our clients up for this sea change in internet use. We have already recognised the power of mobile marketing and SMS marketing campaigns and the results we are achieving for our clients are speaking for themselves. What we have found and which our clients appreciate is that we can be more target-specific with online marketing, whether it is through an email marketing campaign or an SMS marketing campaign. It is fair to say that the more direct marketing that is targeted at mobile devices, the more critical it is going to become that the marketing is accurate. For marketing campaigns directed at PC users, that opportunity was ruined through spam, to the point where the majority of email marketing campaigns ended up directly in a spam folder.

Now as a web design agency, London and New York being our two principal hubs, we have also been aware that websites now have to work differently so that they are smartphone friendly. If you are going to carry out an SMS marketing campaign, there isn’t much point in having a website that won’t work seamlessly on a smartphone, so when you come to Papersky, we don’t just carry out online marketing, but we will look at your website and if needed, design one that will be far more effective when combined with online marketing campaigns. To find out more, just contact us at Papersky and we’ll be more than happy to discuss the changing face of internet use with you.