Thanks to its meteoric rise to success, Social media has become one of the most powerful forms of marketing the online world has ever known. Engaging every generation, penetrating every niche and captivating the masses, social media has become one of the strongest influencers of where people go, the brands they like and the things they buy.

It’s no surprise that businesses all over the world are channeling the power of social media to promote and grow their customer base. And you should too, Facebook alone accounts for a massive percentage of all internet traffic. Whether you love social media or hate it – your customers are on it.

There are lots of different techniques that work towards this goal and its important to make sure every element of your website caters for the way in which your site will be found. And you’ll want to be found in the right places by the right people.

Papersky can help you figure out which platforms are most appropriate for your brands and establish where your target customers spend their time online. We’ll setup your social pages and show you how to use them to get the most out of each platform. From tweeting to posting on Facebook and using LinkedIn, the world’s biggest and most powerful business-oriented social network, we’ll give you the tools you need to become social and stay social.

Our social media services include designing your pages to look fantastic and encourage interaction. When we hand them over to you we’ll show you how to keep them updated and explain any tricky terminology in language you can understand.

Social media is designed to be interactive, so don’t be shy. Allow your customers to comment and rate your products or services and – most importantly – respond to them. Thank customers for their praise or a good review; perhaps even highlight their comments or testimonials on your website. For customers that complain, resolve their issues right there and then so that everyone can see how much customer service means to you.

Social media campaigns can be very powerful but as we all know, with great power comes great responsibility and Facebook and other similar channels have strict terms of service that businesses must adhere to when promoting themselves.

At Papersky we have extensive experience in creating custom apps that integrate with these channels and help drive traffic in the correct way. Talk to us if you’re considering a social campaign and we’ll help you avoid the pitfalls.