Social Media Marketing
Everyone should be Social
Anyone can be social. It’s not just the big brands that are taking social media by storm, setting trends and engaging their target customers on a more personal level than ever before.
But, social media is just as, if not even more, effective in local markets. It’s a well-known fact that we’re more likely to respond to brands that our friends and social circles favour. Local companies can tackle social media just as well as brand giants, they just need to make sure they have clear goals and have and stick to a good social media strategy.
Control and Consistency
Make sure you have control over your own profiles on the various local business social sites and directories out there to make sure your information is up to date and sending out the message that you want. Featuring on local business listings and business type social media sites is also great for your website’s SEO, as you're more likely to come up in searches in your geographical area when the place name is used alongside the product or service you provide. Other than your local business listings you should make sure you have an accurate profile on the likes of Google Places, Foursquare, Yelp and Yahoo! Local. A well as Google Places check out Google + and set up a page for your business linking it to Google Maps.
A presence on at least a few of the major social networking sites is an absolute must nowadays for any kind of social media marketing. Whether its Facebook, Twitter or LinkedIn depending on the type of sectors you cater for and whether your targeting B2C or B2B customers, you should be on at least a few of the main platforms.
If you’re targeting other businesses LinkedIn is an amazing tool for finding and contacting potential clients. And what’s more it’s still free for a basic profile. If you want to step things up a notch you can subscribe to a professional profile for a monthly fee which means you can see loads more people’s details and have an overall better chance of getting your profile noticed. Even on the free, basic profile LinkedIn has proved a vital lifeline for many businesses from freelancers all the way through to companies with annual turnovers in their millions. LinkedIn is an essential part of a business’s B2B social media marketing and just because you’re not on there doesn’t mean you’re competition isn’t! You should not only encourage your individual employees to sign up for a free LinkedIn account but also have your own company page where you should fill out as many details as possible to increase your chances of being found.
Social promoting especially for local business
Social networking platforms are the perfect place to promote any events, promotions or competitions you’re running. Once you’ve got the attention of your target market, even if they don’t buy or win on a particular occasion if they’ve ‘Liked’ your page then they’ll be thrown into the mix for your future marketing and posts.
Local marketing is by the very nature supposed to be more personal than any other approach. So, that means make sure you’re talking about things your community care about and not just constantly promoting yourself and your business. Plus if people do comment or mention you in any way make sure you interact with them, simply scheduling posts isn’t enough and will come across as robotic and undermines the personal touch behind social media in the first place.
It's tough but there are rewards
Social media marketing can be a full time job in itself and like with most things if it’s worth doing, then it’s worth doing properly. Papersky can help you set up your Facebook and other social pages to look slick and professional, and show you how to use them to get the most out of your networking. We’ll help you work out which platforms are best for your business and get you up and running.