Social Media Marketing UK
Unless you’ve made a deliberate effort to ignore social media and everything that comes with it, there’s no denying that fact that websites like Twitter, Facebook and LinkedIn have fundamentally changed the way that we communicate on a daily basis.
But what exactly are these changes and are they all going to beneficial to individuals and wider society in the long run?
Short, casual interaction
Once upon a time, when the only way to find out how your cousin, school friend or ex-colleague was doing, was to find their phone number and call them up, our interactions were generally less frequent, but more in depth.
These days however, social media and social media marketing gives us the chance to send short, informal messages on a regular basis, allowing us to keep in touch with old friends and acquaintances, or even old or new customers, without actually having to pick up the phone and speak to them.
A lot of social media websites, especially those like Facebook and Instagram, allow us to find out a lot of information about our friends and acquaintances without actually having to call, email or contact them in anyway at all.
Events like births, engagements, holidays, family get-togethers and new jobs are all shared on social media on a regular basis, allowing us to keep up to date with all the latest goings on without lifting a finger.
Though this makes it easy to keep in touch with a large group of people, this ambient intimacy gives a lot of people the impression that they are closer to people than may really be and presents a huge oppoturnity for social media marketing.
By opening up an entirely new platform for advertisers and companies to contact their customers on, social media has created a completely new form of marketing communication.
No longer are we sold things from a far, today targeted and well thought through campaigns are delivered straight into the heart of our social lives, making them very persuasive and very hard to ignore.
By using social media marketing, the way we communicate with existing and potential customers has become more causal, more regular and, in some ways, a lot easier.
Opening us up to advertisers, viral campaigns and regular contact from old friends, colleagues and acquaintances, the way that social media effects how we communicate will keep developing alongside the medium itself and become an ever increasingly powerful tool for marketers and businesses and as ol’ Willie Sutton said you have to “go where the money is and go there often”.