Search engine optimisation (SEO)
Where your website ranks on search engine results can make your business sink or swim. Over 90% of online users stay on page one of Google searches with most of them choosing from the first few links. Competition is fierce but ranking as highly as possible is an essential part of any marketing strategy for ambitious businesses.
There are lots of different techniques that work towards this goal and its important to make sure every element of your website caters for the way in which your site will be found. And you'll want to be found in the right places by the right people.
SEO tips and techniques are constantly evolving which is why Papersky make every effort to stay abreast of the very latest advances in SEO ranging from the basics through to advanced and sophisticated techniques. Our experts have spent hundreds of hours researching, learning and successfully implementing the cutting-edge in SEO techniques as well as the best of the rest. And with huge success too.
Every website is built with its SEO performance in mind. We use only ethical SEO techniques to ensure longevity and a long term success story, rather than chasing the short-lasting quick wins that rub the likes of Google up the wrong way.
We'll even share our top SEO tips, tricks and hints with you so that you can bear them in mind when using your CMS and updating your site's content.
Built in Analytics
You'll want to know how well your website is performing, details like what your visitors are looking at, for how long, as well as what page they're leaving your site. This type of insight can help you understand the customer journey so that you can tailor your content and navigation to give you the best chance of converting your visitors.
With the built in reporting power of Google Analytics, even with the most limited knowledge or understanding of websites and the way they work, you can get insight into how best to take visitors from A (your homepage) to B (for example, checkout) in the most effective way and this can have a significant effect on sales revenue.
SEO is essential, but that doesn't mean it needs to be expensive. Our SEO experts can tailor a strategy to your individual business goals, your defined markets and your available budget.
Built a database
You know the saying, if a tree falls in the woods...there's no point in designing a beautiful, inspiring email if you've got no-one to send it to and hear what you've got to say. Building a clean, responsive database is the part of email marketing that most businesses struggle with – and we can help.
Some end up spending vast sums on a list of contacts generated by someone else entirely. It's a complete lottery how many of these bought-in email addresses will even work and is akin to shooting arrows in the dark and hoping some will hit those fallen trees.
We believe there's a better way to invest your budget and make sure every pound you spend on your marketing will reap the best return. Customers that have shown an express interest in hearing from you are far more likely to open your email, read it and react in the way that you want them to. Papersky can help you start to build an 'opt-in' database from scratch, using clever design, social networking applications and, of course, our own experience and know-how.
Good reporting is pivotal to successful email marketing. It tells you how many of your emails reached their intended recipient (i.e. how many email addresses 'worked'), how many people opened them and how many went on to your website to do something as a result. With careful analysis you can use these reports to inform your next campaign and get an even better result.
With Papersky, email reporting is all part of the package. Get in touch to find out more