You know the saying, if a tree falls in the woods… there’s no point in designing a beautiful, inspiring email if you’ve got
no-one to send it to and hear what you’ve got to say. Building a clean, responsive database is the part of email
marketing that most businesses struggle with – and we can help.
Some end up spending vast sums on a list of contacts generated by someone else entirely. It’s a complete lottery how many of these bought-in email addresses will even work and is akin to shooting arrows in the dark and hoping some will hit those fallen trees.
We believe there’s a better way to invest your budget and make sure every pound you spend on your marketing will reap the best return. Customers that have shown an express interest in hearing from you are far more likely to open your email, read it and react in the way that you want them to. Papersky can help you start to build an ‘opt-in’ database from scratch, using clever design, social networking applications and, of course, our own experience and know-how.