Understanding about effective online marketing and mobile marketing

Seldom does it appear that those involved in online marketing and mobile marketing understand the difference between reaching a specific and relevant target market, and annoying the hell out of half a million people with marketing messages with inappropriate content. By that we don’t mean content of a sexual nature, we mean something far worse than that. Irrelevant content. Think about it for a moment. You carry out a good SEO campaign and drive a good amount of genuine traffic to your website. You’ve spent a few quid on creating a good design with engaging content, maybe from a good web design agency, London’s Papersky being the marginally biased obvious choice in our opinion!….. And bingo! Everyone’s signing up to your newsletter and they want to be kept up to date with offers on products that might interest them. That’s easy if you specialise in one or two products, but not if you stock a whole range of items that have individual appeal to a broad range of customers.

Use a web design agency like Papersky to effectively target your market, not alienate it

So you’ve got a stack of customers all signed up to your website, and then you set about annoying each and every one of them by emailing them or sending SMS messages about special offers for products they aren’t going to be remotely interested in. The next thing you know, all those people who signed up for updates on special offers have signed off in frustration. It’s akin to writing website copy that reads well for search engines and gets you a high page ranking, yet the content is so poor for humans to read that they immediately move on as soon as they have found your website. Using a progressive and proactive web design agency in London can let you pass over the baton of effective mobile marketing and email message campaigns that get the results you want and get customers sharing content you send them, not deleting it before it has even been read. A successful business relationship with a good web design agency like Papersky is one where the increased revenue we generate for you means our fees pale into consideration by comparison, so why not give us a call and let us explain how we can create that mutually beneficial relationship.