Mobile Marketing 2013
Time to go Mobile
Business owners take note, the mobile age is here! Out of the 7 billion people on earth 85% of them have access to a mobile phone. With new available technology allowing for more consumer engagement, it is no wonder that revenue from mobile marketing is expected to rise to an astounding $16.65 billion dollars (£10.65 billion) this year alone. Mobile marketing may be internet entrepreneurs best kept secret as odd as it may sound; raking in almost $17 billion dollars (£10.87 billion), this form of marketing is virtually untapped. The International Telecommunications Union estimates that there are 7.1 mobile devices in use worldwide, up from 6 billion in 2011. With the sheer volume of people that use mobile devices on a daily basis, and the amount of new subscribers daily, it is virtually impossible to run out of prospects to market services and goods to.
- Mobile local search volume is expected to surpass desktop local search for the first time in 2015, but advertisers will continue to invest more in desktop local search.
- In 2015, there will be an estimated 85.9 billion internet queries via a mobile device, compared to only 84 billion search queries via desktop.
- Within the United States alone, mobile search revenue brought in $400 million (£255.85 million) in 2011, but is expected to grow to over $3.2 billion (£2.05 billion) by 2016.
The numbers don't lie. More people are using mobile devices to make purchases than ever before, and the industry is expected to grow exponentially, until it fully eclipses desktop users completely.
What Does This Mean For YOUR Business?
Unless you move your business to a mobile friendly platform, you may be missing out on the deal of a lifetime. As word spreads of how effective mobile marketing is, there will be hordes of entrepreneurs scrambling to completely redesign their web presence in order to cash in on such a lucrative change in technological climate. This includes your competitors as well, unless you beat them to the punch!
Opportunity Is Knocking. Do You Have What It Takes To Answer?
Pull out your phone and do a quick search for the top competitors within your niche. Take a look at their websites. If you're lucky, then they will be quite cumbersome to read as they are not optimized for mobile use. This is undoubtedly draining revenue as consumers will NOT purchase services or goods from a site that is not up to standard.
If you're unlucky, then your competitors have already begun to see optimize their sites and may actually be stealing customers from you. Fortunately, this is not the end.
By now, you're most likely thinking about a redesign of your web presence. If so, then it is worth investing in a responsive layout. A responsive layout allows for one design/code to adapt to whichever device the website is viewed on (mobile or desktop) so that it may be both aesthetically pleasing and fully functional from both platforms. This approach can be a little design restrictive but, but works wonders for capturing mobile traffic.