Mobile Advertising Is Soaring
Unless you've been living under a rock for the past several years, you've most likely noticed that the use of mobile marketing has skyrocketed tremendously. Mobile ads have become the newest method for businesses to expose their products and generate attention from their target consumers. After all, who doesn't go everywhere with their mobile phone? This growing trend in mobile advertising is not a random occurrence at all. Incredibly, a number of factors have come together perfectly, to create a 'perfect storm' for marketers to increase revenue to astounding rates by attempting to penetrate the mobile market.
Google reports that they have seen a 400% increase in mobile search queries since 2010. Clearly, the high use of mobile devices and smartphones for online usage must play a role in the ever growing popularity of mobile marketing. Technology is increasing at an astronomical speed. It was only several years ago that mainstream mobile phones gained internet access. Now mobile devices come in all sizes and practically have the same features and capabilities as the average desktop. With the ability to surf the web, send and receive emails, and use SMS to communicate instantly, it is not surprising at all that mobile advertising has taken off as it has. In fact, within the UK, an astounding 41% of all web traffic that went to retail sites originated from a mobile or handheld device this past year.
Optimise your site now!
Now, that accounts for usability of mobile devices which may explain why marketers would see it as a viable outlet to reach consumers, but what about sales? Does mobile traffic actually convert to paying sales? Within the UK, mobile commerce growth outpaces pc retail growth by over 80% and is expected to continue to grow into the foreseeable future. It is fairly safe to say that mobile commerce is only in its infancy and may soon overtake commerce sales on the pc or desktop. As these trends continue, more and more marketers, entrepreneurs and business owners will begin to market to the mobile crowd even more than they do already. As word gets out of these growing figures, it will most likely become an absolute necessity for business owners to properly optimise their sites so they are compatible with mobile devices as well, further pushing mobile advertising to new heights.
Profit to be made
Businesses and companies that have the foresight to see an opportunity when it arises have made great profits (expected to reach over ?194 billion worldwide by 2016) through the use of mobile marketing alone. Fortunately, research suggests that only 25% of online brands have a mobile strategy set in place. With so much money to be made and so little competition, it is no wonder why well informed marketers are flocking to mobile advertising. A famous novelist and playwright the name of Ayn Rand, once said, 'The ladder of success is best climbed by stepping on the rungs of opportunity.' Mobile marketing is an opportunity that few should be willing to pass up.