Marketing on a Budget
New Business? Exciting Times!
Going into business for yourself is an exciting time, but it is also difficult to get everything you need done when you’re on a tight budget.
Marketing your new business is one of the most important things to start organising once your new enterprise is up and running. New start-ups are springing up fast. In London’s Tech City there were only 200 start-ups in 2008 and now there are over 1,300, which means competition is fierce and having a good marketing strategy is paramount.
Marketing Expense
What you won’t need however, is a big pot of money to get your business out there. There are affordable options that will meet your needs and get your marketing plans off the ground running and show you that there is a way to achieve some great marketing on a budget. All you need is the help of an experienced, affordable marketing team.
Some Tips
Here at Papersky we with many established brands but also work with new businesses in various stages of their launch. One of the first things we would recommend is that connect with your initial leads and contacts an send an email Marketing Campaign. It’s one of the most cost effective and well, effective marketing mediums out there.
Sending your customers an email isn’t just about giving them information about your products and services. Nobody will read your emails if they look like spam. A good email is engaging and makes the target audience want to read what you have to say.
Send out your emails on a regular basis, but don’t bombard people with them, otherwise this will make them stop reading and reduce the effect of your marketing campaign. Make the emails interesting, tell your customers about up and coming events or contests that you are hosting. Ask your readers to comment and build up a community of loyal followers.
Newsletters, mail shots and auto-responders are all excellent marketing tools and our team here at Papersky can help you create a valuable email platform that will encourage your customers to keep reading and generate valuable business and mean that you can go on and on marketing on a budget.
Always spend time being Social
Other low cost marketing ideas include the use of social media. In today’s business world a presence on one or more of the many social media sites will spread the word about your start-up much faster than traditional methods. You will get your business noticed if you’re able to post comments, tweet and upload photographs to your social media page. The more you become involved, the wider your circle of followers will become.
Marketing your start-up effectively means posting regularly, answering questions, replying to comments and acknowledging tweets, but a lot of business owners don’t understand social media or how to use it. But don’t worry, we can will set up your business profiles and teach you how to make the most of the publicity that you can generate through platforms like Facebook, Twitter, Linkedin and Pinterest. It’s one of the most efficient and cost effective ways for marketing on a budget and to connect and communicate with people who are interested in your business.
We can design and create attractive and professional business profiles pages, teach you how to keep them updated and put the jargon into plain English! If you want to develop custom apps that help drive traffic to your pages, we can do that for too.
Create the Buzz
Our experienced team will advise you about how best to market your start-up with the budget you’ve got. You might just be surprised at how much you can get done, without having to spend a fortune. Ask the experts. Papersky are a friendly, approachable team, who relish a challenge and enjoy helping you to create a marketing buzz, without breaking the bank.
