Launching a new business can be difficult. Startups face a number of challenges, with everything from brand awareness to market share having an impact on a new business’ fortunes. As a result, companies need to ensure they get off to the best possible start. The more complete their corporate identity, their image and their USP, the easier it will be for them to convince customers they’re worth doing business with.

One way that startups can present a confident, ambitious face to the public is by investing in good design. A cohesive aesthetic will help to inspire confidence in customers, create a strong identity and help the startup begin as it means to go on.

First impressions

If a customer doesn’t know much about a new business, the only thing they have to go on when forming a first impression is the design of the website, the logo and the promotional materials. The look of these products will give the startup its identity, with bright, bold colours and a playful font giving a start up a light hearted image, muted, minimalistic design helping a business create a serious aesthetic and strong, neutral colours making a company appear grown up and trustworthy.

Other businesses will also judge a company by the quality of its design. They’ll use it to assess the new business’ intent and its position in the marketplace. The more eye-catching the design, the more likely businesses and customers will be to take notice of a new company and use the start up in the future.

Showing they mean business

Investing time and money into good quality design shows customers and rival companies that a startup means business. It shows that the people behind the new venture are confident in their ideas and their business plan and gives the impression that the company is here to stay.

Whether they put thought into it or not, most customers and competitors will make these assumptions and judgements as soon as they see the design of the startup’s online and physical premises.

Building an identity

Good design can help to build a strong corporate identity. It can inform everything from the personality of the startup to its position in the marketplace and even its ethos. As the startup goes forward and develops into an established brand, it will carry this initial design with it, building on its identity as it goes.

One of the most important aspects of starting a new business, design can have a significant impact on the success of a startup. To find out more, explore our site today.