According to research from Econsultancy, a leading source of independent advice and insight on digital marketing and ecommerce, “Apps, email and search are among top mobile priorities for businesses” We’ve taken a closer look at their report to see how to use mobile marketing.

The report

Based on survey of more than 500 companies and agencies, carried out in July and August 2013. It showed that “when asked which mobile channels they plan on using during the next 12 months just over half (55%) of marketers said apps, followed by mobile advertising (51%), optimised emails (50%) and tablet-specific sites (50%).

The report also confirmed the rise in mobile marketing, “The results show that there is appetite among client-side businesses to get more involved with mobile, as two-thirds (67%) say mobile will become a fundamental part of their marketing and commerce strategy during the next 12 months” as more and more businesses learn to how to use mobile marketing.

The report did show however that only 39% of organisations actually have a mobile strategy in place but did go on to say “Main Street tends to be cautious about changing the way it markets, but local business owners are now embracing mobile marketing at a remarkable rate, including SMS (text messaging), mobile banners, email, paid search, mobile video, proximity campaigns, sponsorships, coupons, loyalty programs and deals.”

The rise in mobile marketing also presents a further challenge for marketers, how to grow their mobile marketing and their social media at the same time. The reason the two are so inextricably linked is because social media marketing is a real-time experience and something consumers do via mobile devices.

Benefits and Tips

We’ve put together the benefits and a few top tips on joining your mobile marketing with social media.

It widens your horizon and expands your options. Adding mobile capabilities means you can monitor and manage your social media marketing anytime, anywhere and makes it a lot easier to immediately react to comments or questions from your audience.

Remember to tweak your content for your mobile audience. Make it short and sweet and to the point. You don’t have to start from scratch though as you can make use of all the most popular and successful social media networks and platforms out there like Facebook, Twitter and Foursquare.

If you’re ready to enter the world of mobile marketing and take your slice of highly lucrative mobile market then Papersky can be your perfect partner and show you concisely, confidently and in plain English how to use mobile marketing to it’s full potential. We’re growing fast in this area and not only can we provide an intuitive, stable platform from which to manage your campaigns, but because we’re an established design and online development agency we can integrate them into your website and other marketing activities.