How Mobile Speeds Increase Revenue
How Mobile Speeds Increase Revenue
Undoubtedly, mobile usage has changed the way we receive information in the modern day. Now, all of the information compiled on the world wide web can be instantaneously accessed from the palm of the hand. By the end of 2012, there were 2.1 billion mobile web users in the world. Mobile broadband subscriptions have increased by 40% annually each of the past 3 years. Not only has mobile online usage increased, but the demand for improved performance has become an absolute necessity for most. In Japan, 84% of mobile users have broadband subscriptions that allow users access to the internet. Of these 84%, 99% (almost 103 million people) have some sort of 3g or 4g smartphone. People WANT mobile devices that can process information quickly, allowing them to surf the internet with ease. Needless to say, as technology improves, and newer, faster phones are introduced to the market, the amount of mobile broadband users will surely increase as well. This bodes well for mobile marketing as it ensures continuous growth and seemingly limitless profit.
What Are People Spending And Why?
Increased mobile speeds have led to some intriguing trends worldwide. It's no secret that mobile commerce has increased dramatically over the past few years alone. A research and analysis company known as Yankee Group, found that global mobile transactions were approximately $241 billion USD (?151.17 billion) in 2011. This same group estimates the global mobile transactions to increase to over $1 trillion USD (?.63 trillion) by 2015. This drastic increase in mobile payments being processed can be attributed to numerous factors such as websites optimizing for mobile use or payment processors becoming more secure, but the key component in all of this is that the increased speed and performance of phones now rival standard desktops and laptops. Why would a consumer wait to use their desktop when they can surf the web in a more efficient manner from any destination that they choose? This has HUGE implications for marketers as it is quite evident that targeting mobile users will become increasingly profitable as the years pass.
Is There A War That Is Actually Advantageous To Mobile Marketing?
Believe it or not, there is an epic corporate struggle taking place that will continue to benefit mobile marketers. The mobile giants are all vying for first place to become the most profitable mobile provider in the world. Samsung currently overtook the number one spot from perennial champion, Apple, with Nokia, Sony, and HTC, nipping at their heels. This multi-trillion dollar battle being waged has forced these companies to evolve at the speed of light, continuously pressing to create a newer model with improved performance. For marketers, this is outstanding as it propels consumers to purchase these newer versions (as seen in Japan) as the older ones quickly become obsolete and out-dated. With the new purchase of the higher performance phones, comes the higher likelihood of spending money through their mobile device instead of through the use of a desktop.
What It All Means
The increase of mobile broadband speed boils down to increased profit for mobile marketers. As technology improves, so does the marketability of services and goods via a mobile device. No other market in the world is expected to grow with the speed and vigor that mobile sales are. Marketers everywhere should be salivating at the overwhelming potential that awaits the mobile world. Get in while it's hot. Don't be the one that shows up late to the party and misses out on untold possibilities.
