Search engine results are like your wardrobe, you're not going to trawl through the piles of clothes at the back when you've got perfectly good outfits to choose from at the front. So, if you're not on page one of search results, you might as well be on page a million. SEO is such an essential part of a marketing and online strategy these days but like many new technologies, best practice tips and techniques are constantly evolving. We know how busy you are running your business so to help you keep ahead of the competition and up-to-date with the most recent techniques out there, we've put together a few top tips for some good SEO strategy.

They say home is where the heart is and search engine giant Google seems to agree as local searches are taking over. So many searches display Google Place listings and if your customers are local or even regional then you should make sure you're on Google Places and this will mean you'll rank higher on SERPS (search engine result pages).

SEO is like Ant and Dec

Search and social are like the Ant and Dec of the online world, you can't have one without the other. Your ranking on SERPs is influenced by social cues from social media platforms like Facebook, Twitter and other social bookmarking. Results are personalised to the person searching so with the right SEO campaign you can engineer it to encourage social media sharing. Back to Google, being on Google+ is said to do wonders for your web SEO ranking as there's a direct link between Google+ posts and your search engine results.

Google likes questions to be answered

Remember we often type questions into search engines rather than just keywords so a good SEO strategy will anticipate these questions and of course their subsequent answers. That's not to say keyword research isn't fundamental to SEO because it is, but remember you need to cater for the types of questions that real people will enter rather than robots trawling through to find keywords.

Google likes quality content

Google is always one step ahead of the game and can tell the difference between quality content and links and spam links. We've got three words for you, content, content, content. Organic SEO is built from regular quality content such as news items and blogs, both by the company and on behalf of them and can really add credibility to your brand. Dare to be different and blog about, create links to, content that makes you stand out from the crowd and that your competitors haven't thought of.

We could spend all day talking about the various rules and regulations search engines will use to index your website. All you really need to know is the big three, Google, Bing and Yahoo have joint forces and developed schema.org, a set of rules and standards that search engines use. Check your site complies to Schema standards and use rich snippets to tell Google what information you want to include in your preview on the SERP and you'll have more chance of not only being found but being chosen.

The stats for how many of us use our smart phones to access the internet nowadays are staggering. So, for even better web SEO ranking make sure your website is mobile optimised so you're in the mix for mobile search results too.

Papersky SEO Experts

SEO is an ongoing thing and not just a one hit wonder. So stick at it to make sure you reap the rewards of your time and effort. Or course if time is tight then use an expert SEO service like Papersky to manage your SEO for you so you can concentrate on what you do best. Your position on SERPs can make or break a business so don't underestimate the importance of good SEO strategy. Don’t get overwhelmed by all the different techniques out there, let us do the hard work for you.