Email is a key channel for keeping your existing customers informed of what’s happening with your business and sharing enticing offers with them, as well as a tried and tested new business development tool. But in the age of ‘spam’ and information-overload you need to be careful not to drive people away and there are some sophisticated techniques we use to make sure we’re engaging people rather than enraging them.
Whether you want to promote an offer via mass mailshot, foster loyalty with a newsletter or just set up simple auto-responders, we’ve mastered the art of email marketing. Achieving an impressive return on investment, we take the guesswork out of email marketing and help you create meaningful email messages that support your marketing plan and get your customers attention – and keep it.
Mailshots normally centre on a specific topic and should have a very clear goal – to make the reader purchase a product, sign up to a service, or participate in an activity. We design your mailshot geared towards your specific goals. The design, layout, images, copy and links are all proven to influence the recipient in performing a specific action.
Newsletters offer a regular way to communicate with an opted-in audience, and usually include a variety of different ‘stories’ which link back to your website for more information.
A newsletter is a great way to keep customers informed of what’s new – such as sales, awards, product launches, industry or company news – but they can also be key to building and supporting your brand story and values. A Papersky newsletter will help harvest brand loyalty, increase traffic to your website, generate purchases and make sure your brand is longed in the hearts and minds ofyour customers.
We have developed our own bespoke Papersky Email Messenger to send and analyse your email campaigns and bringing together all the very best features of the top email marketing platforms on the market.