Email Marketing is Cost Effective
Email marketing is one of the most direct lines of communication for conversion to sales and an essential component of any savvy marketing strategy. This high success rate doesn’t come with a high price tag though, it’s cost effective compared to more traditional print media and can often pay for itself many times over. If you sell a product worth the same cost as sending out your mail shot for example, then you only need to sell one to get your money back and with the Direct Marketing Association reporting that email marketing can have a ROI of around 4,300% then it’s a wise move.
A good email marketing campaign will help grow your relationships with your customers and ultimately help convert potential customers into existing ones. Through a sophisticated email marketing messenger like ours they can easily be personalised to deliver quality, specific content to your target audience based on a range of metrics.
Where email marketing is concerned its important you look like you’ve gone to the effort of finding out who you’re actually talking to. Emails not only need to be personalised but targeted to the recipients needs to really be effective and convert into a sale.
Any basic HTML software can help you bung the recipients first name into the opening line, but real personalisation comes from using a messenger service like ours and we know email marketing inside out, so let us take the guesswork out of it for you and make sure you send out meaningful and effective email communications.
Seek a professional
There’s more to a mail shot than you might think. There are services out there where you can design your own mail shots free but just because we can open the bonnet of our cars ourselves, tinker around and hope for the best it doesn’t mean that we’ll actually fix the engine and be left with a smooth running car. Leave it to the experts and free up your own time to concentrate on what you do best. We can design and build a mail shot that actually does what it sets out to do, with clear goals and call to actions and we know how to gear every element from the design, layout, links and copy to maximise the likelihood of the recipient performing the desired action.
But there’s little point in spending hours designing a mail shot if you’ve not got anyone to send it to. So many business fall into the trap of thinking its quantity not quality and buy databases with lists of hundreds or thousands of prospective email addresses. This then becomes a complete lottery as to how many of these contacts your product or service will be relevant to and your return on investment will be dramatically skewed by ignored and irrelevant recipients. So, we say instead of buying 1000 email addresses of completely random contacts with no real idea of their level of interest, if at all, in your brand, let us help you build up a list of say 100 customers that have actually shown an interest in hearing from you. This makes them much warmer leads and they’re far more likely to open, read and respond to your mail shot. We can help you build up an opt-in database from scratch so that you’re only concentrating your efforts on those that are likely to convert. We do this in a number of ways, through social networking applications, clever design and by using our years of experience as to what works and what doesn’t.
Another important factor of email marketing is your analytics after the campaign has been sent out. Don’t fall at the final hurdle. You’ve spent time and money putting together your mail shots or newsletters, built a list of loyal and interested subscribers but don’t bother to look at what they liked the best, looked at, when, where and from what device. Well, it’s these factors that will help you further refine your email communications and cater for different audiences, geographic areas, device users and demographics to really deliver a personalised experience. You can use the analysis to inform and shape your next campaign and improve results even further. But don’t be overwhelmed by all the different statistics, graphs and bounce/open rates etc, email reporting is all part of the Papersky package so we’ll wade through the results and tell you what you want to know and how to use his information going forward. Get in touch to find out how we can help your business and grow your database of potential and existing customers.