DIY Logo Design
Logo design and why DIY can be disastrous for your brand
Printed at the top every of letter, emblazoned on your business card and boldly placed on each webpage, your company logo is one of the most important aspects of your brand identity.
The colours, the layout, the use of text and the style of a logo can all speak volumes about your business, and badly designed or badly executed DIY logo design won’t say anything good.
So if you’re currently playing around on Photoshop or even more catastrophic.. Microsoft Word, trying to create a new DIY logo design for your business, take a little break and read through the rest of this post before you send anything to the printers.
How can a good logo help your business?
However much we try to keep an open mind, first impressions are important. And as potential customers browse the web, walk along the high street or scour the local directory, it’s your logo that’s going to make the difference.
By putting a bit of thought into your design, layout and colour scheme, not only can you create an eye-catching logo, you can also show your customers that your company is professional, reliable, dynamic and approachable.
Why is a DIY logo design a bad idea?
A poorly designed, poorly executed or out dated logo won’t catch any eyes or inspire much confidence in your company.
Even if you have some design experience, most potential customers will be able to spot a DIY logo design from a mile off, giving them the impression that your business isn’t willing to invest in itself, that it lacks confidence and that it has an unprofessional approach to marketing.
How can you make sure that your logo is up to scratch?
Just like you’d take your car to the mechanic, your dog to the vet and your empty pint glass to the barman, the best place to take your fledging logo ideas is to a professional designer.
Experienced, creative and professional companies like Papersky can build you a great looking logo quickly and affordably, taking the strain off of your artistic shoulders and ensuring a high quality result.
With attention to detail, a deep understanding of colour and design as well as years of first hand experience, a professional company will be able to create a logo both you and your customers will love.
What’s more, the eye-catching and timeless logo that they create for your business will make you proud every time you send an invoice, give out a business card or log on to your website.