Why Building An Online Profile Is A Must in Digital Marketing

As the SEO landscape changes, online marketers are challenged to evolve their strategy and prepare for the future.

One of the principle changes lurking just left of centre is the requirement to build an online profile. Seriously, this is a window you should have already jumped through.

Listen, consumers are buying merchandise online more than ever and they use the net to research everything. But they need trusted sources to buy and listen to. So let that be you!

The future of SEO is predominantly going to revolve around trust and authority. And who do people trust? Experts, correct. So position yourself as an expert in your field!

How to build an online profile

To build an online profile, start native; a blog is a given, as are several social media accounts. Be creative, publish great content on your blog and feed it through social media networks.

Then be active on social media. Join a group with shared interests in your industry, post content, make statements to engage the community, join in with discussions, make comments and answer questions.

All this takes time of course, but half an hour a day just to poke your virtual head in through the digital door and say a cyber hello is worth the ground work in the long-run.

Contribute to industry magazines

If you have a flair for writing and a debonair turn of phrase, use your gift to bring your academic/business knowledge to the attention of an editor.

If your ideas are unique, offer value to readers and is of publishable quality, having a by-line in an industry magazine carries a lot of weight in terms of trust and authority.

This is especially true if you offer personal services that require specialist knowledge such as accountancy, legal, fitness training etc.

Consumers will probably Google your name and will have more peace of mind using your services when they find you grinning at them from the pages of a professional magazine.

Approach influencers

Influencers are famous people, high-level networkers or specialist magazines that offer reviews.

Reaching out to influencers is obviously not going to work for every industry or small business, but for the savvy researcher, there are surprisingly more opportunities than you might imagine.

Okay, the first option is a little trickier for your average small business, but you never know, you might meet the mate of a home grown celebrity down the pub. Maybe they could swing it.

Or you could try bagging your own home grown celebrity on social media. You should be scouring social anyway to find high-level networkers (HLN) that are blogging about your industry and have a strong following.

HLN’s are actually a good option for an online bump, especially if you have a product you can send them to review.

If you have your own product, sending a free gift to industry magazines for review is a must – providing you are likely to get a good review.

The purpose of building an online profile is to be more visible across multiple online channels. If your only internet presence is a website and social media networks, you need to branch out or risk losing out to your competitors.

Contact us today to see how we can help you elevate your online profile.