Why you should be blogging for better SEO, and why you should do it properly.

For many people unfamiliar with the world of SEO, the word blogger will probably conjure up images of a tech, celebrity or self-obsessed geek, holed up in their bedroom, writing updates that no one will ever read.

Well, think again. Today blogs and bloggers are some of the most influential things on the web and more and more companies are harnessing the power of the blog to promote their business, develop their identity and you categorically can use blogging for better SEO across your website and social media platforms.

So if your company or organisation still hasn’t embraced the blog, now is the perfect time to get online and get publishing. 

Why are blogs so important?

Though blogs are a great way to give your company or organisation a personality and let customers know about upcoming events, the main reason that blogs are now so important is that it has hands down been proven that companies should be blogging for better SEO.

This is largely because search engines are becoming cleverer, and where once stuffing your homepage with keywords, link building and paying for AdWords where enough to improve your rankings, today’s search engine algorithms are more likely to rate a site highly if it has a well maintained, well written and active blog. 

Why the search engines love blogs

Since search engines first hit the web they have been constantly innovating in order to bring web users the most relevant results for their query.

These days, that means websites that have a lot of relevant keywords, sites that are well written and those that are regularly updated.

If your blog is written by a professional, features keywords related to your business and is updated on a weekly or monthly basis, you’re killing a lot of birds with one stone and giving the search engines exactly what they want. 

Using blogs to improve your SEO 

If this has convinced you to revive your own neglected blog or start up a brand new one, try to optimise it from the beginning in order to get the best possible results.

Use at least four or five keywords associated with your site in each post, emphasising their importance by linking them to relevant parts of your website.

If your organisation has a social media presence, post your blog updates on your profile and encourage followers to ‘Like’, share and comment on them. The search engines generally see social media as a good indication of trust so will rate your website positively as a result.

You have probably gathered by now that if you’re to do one thing differently or add to your marketing in some way this should be blogging for better SEO. By adding a blog to your site and by using it properly, you can have a big impact on your SEO, increase online traffic and give your business the boost it needs.