Beware when cost cutting your brand development
Building a brand on a budget?
Customers sometimes come to us with unrealistic expectations about cost and delivery. The perception that a website built in WordPress is easier and cheaper to deliver. Or if delivery expectation is two days, then that’s how long it should take. There is sometimes a gasp of “how much?”. Usually this will be a startup company with this mentality. But there are larger organisation’s that adopt this mindset too.
I have a lot of patience and I welcome communication even if it doesn’t always result in a solid lead. We will always be honest and up-front about costs and timescales. Never shying away from 20 hour days to get things done. And because of this honesty, we are always, 24-7 super busy! There are a lot of design companies that will ‘bullshit’ to get their foot in the door. I just think, ‘why would you do that?’. The client will soon get pi**ed off with excuses.
My advice, of course have a budget but plan your strategy, don’t cut corners! Focus and prioritise.
There are always going to be agencies out there who try and over charge the value they are likely to add. So look around, talk to 3 or 4 agencies before investing your cash. You will soon realise that building a successful brand takes time, energy and money.
Below is a Top 10 List of things to consider when you are beginning a project.
Understand your goals and have a clear priority list
Research companies that may be a good fit for specific tasks
When opening discussions with a company, don’t make it all about cost, you might get what you pay for… Nothing much at all!
It’s a lot to do with personality, if you click and the company really understands you and your business. Then put a tick in the box
Don’t rush your decision
Get a clear outline of deliverables in a contract (it doesn’t need to be complicated). This should be supplied by the company. So everyone knows where they stand
Start the process and demand on-going communication. Monitor milestones if required
Re: Design – Don’t be afraid to say “I don’t like that”
Everything has gone great and you are ready to roll out the elements of your project
Don’t leave it until this point to start thinking about how you are going to approach your marketing. This needs to have been done in point 1
Ok, so good luck. If you have found this advice useful then please share. You’d be amazed how many times we see the same mistakes.
Thanks for your time.
Web Design London Papersky